SheCanSTEM

The Ad Council’s SheCanSTEM is an incredible program that promotes STEM careers for girls ages 12-18. I was honored to help rebrand and launch a new look and feel for the account that was applied across their different social platforms. My personal favorite part of the campaign were the posters we designed for teachers that highlighted BIPOC womxn in STEM, these posters went live as part of our monthly celebration cadence but received such positive feedback we ended up scaling them for free print as resources for teachers. During my time on the account, their Instagram following jumped from 20.5k followers to 24.6k.